Contract Specificity and Its Performance Implications Journal Articles uri icon

Overview

Published in

  • Journal of Marketing

Time

Date/time value

  • 2010

Identity

Digital Object Identifier (DOI)

  • 10.1509/jmkg.74.2.105

Additional Document Info

Parent Title

  • JOURNAL OF MARKETING

Volume

  • 74

Issue

  • 2

Publisher

  • American Marketing Association