The case of wine: understanding Chinese gift-giving behavior Journal Articles Refereed uri icon

Overview

Published in

  • Marketing Letters: a journal of research in marketing

Time

Date/time value

  • 2015

Identity

Digital Object Identifier (DOI)

  • 10.1007/s11002-015-9355-0

Additional Document Info

Parent Title

  • MARKETING LETTERS

Volume

  • 26

Issue

  • 3

Publisher

  • Springer Verlag