Applying fuzzy balanced scorecard for evaluating the CRM performance Journal Articles uri icon

Overview

Time

Date/time value

  • 2011

Identity

Digital Object Identifier (DOI)

  • 10.1108/02635571111170622

Additional Document Info

Parent Title

  • INDUSTRIAL MANAGEMENT & DATA SYSTEMS

Volume

  • 111

Issue

  • 7

Publisher

  • Emerald Group Publishing Limited