Impact of Media Context On Advertising Memory A Meta-Analysis Of Advertising Effectiveness Journal Articles Refereed uri icon

Overview

Published in

  • Journal of Advertising Research

Time

Date/time value

  • 2019

Identity

Digital Object Identifier (DOI)

  • 10.2501/JAR-2018-016

Additional Document Info

Parent Title

  • JOURNAL OF ADVERTISING RESEARCH

Volume

  • 59

Issue

  • 1

Publisher

  • Advertising Research Foundation