Make It More Authentic: The Drivers of Positive Ad Evaluations in Co-created Health Communications Full Written Papers Refereed uri icon

Overview

Time

Date/time value

  • 2016

Identity

Digital Object Identifier (DOI)

  • 10.1007/978-3-319-29877-1_79

International Standard Book Number (ISBN) 13

  • 978-3-319-29876-4

Additional Document Info

Parent Title

  • 18th Academy-of-Marketing-Science (AMS) World Marketing Congress
  • REDISCOVERING THE ESSENTIALITY OF MARKETING

Publisher

  • publisher