Empowering social change through advertising co-creation: the roles of source disclosure, sympathy and personal involvement Journal Articles Refereed uri icon

Overview

Published in

  • International Journal of Advertising

Time

Date/time value

  • 2016

Identity

Digital Object Identifier (DOI)

  • 10.1080/02650487.2015.1096101

Additional Document Info

Parent Title

  • 2014 Global Marketing Conference
  • INTERNATIONAL JOURNAL OF ADVERTISING

Volume

  • 35

Issue

  • 1

Publisher

  • NTC Publications