Establishing the Route to Customer Loyalty for a Low Involvement Service Full Written Papers Refereed uri icon

Overview

Time

Date/time value

  • 2004

Additional Document Info

Parent Title

  • 8th International Research Seminar in Service Management
  • Marketing, Stretegy, Economics, Operations and Human Resources: Insights on Service Activities

Publisher

  • IAE Aix-En-Provence, Universite Paul Cezanne