Ad agency professionals' mental modes of advertising creativity Journal Articles Refereed uri icon

Overview

Published in

  • European Journal of Marketing

Time

Date/time value

  • 2013

Identity

Digital Object Identifier (DOI)

  • 10.1108/EJM-11-2011-0651

Additional Document Info

Parent Title

  • European Journal of Marketing

Volume

  • 47

Issue

  • 10

Publisher

  • Emerald