Scare me to stop: The effectiveness of physical and social fear appeals on different audiences in anti-drink driving campaigns Full Written Papers Unrefereed uri icon

Overview

Time

Date/time value

  • 2013

Additional Document Info

Parent Title

  • EMAC 42nd Annual Conference Proceedings
  • EMAC 42nd Annual Conference: Lost in translation; Marketing in an Interconnected World

Publisher

  • EMAC