A Case Study of Teaching Marketing Research Using Client-Sponsored Projects: Method, Challenges and Benefits Journal Articles Refereed uri icon

Overview

Published in

  • Journal of Marketing Education

Time

Date/time value

  • 2009

Identity

Digital Object Identifier (DOI)

  • 10.1177/0273475309344999

Additional Document Info

Parent Title

  • Journal of Marketing Education

Volume

  • 31

Issue

  • 3

Publisher

  • Sage Publications