Reciprocity as a key stabilizing norm of interpersonal marketing relationships: Scale development and validation Journal Articles Refereed uri icon

Overview

Published in

  • Industrial Marketing Management

Time

Date/time value

  • 2009

Identity

Digital Object Identifier (DOI)

  • 10.1016/j.indmarman.2007.11.001

Additional Document Info

Parent Title

  • Industrial Marketing Management

Volume

  • 38

Issue

  • 1

Publisher

  • Elsevier Science