Do I want privacy or a relationship? A consumer's dilemma in a relationship marketing climate Full Written Papers Refereed uri icon

Overview

Time

Date/time value

  • 2008

Identity

International Standard Book Number (ISBN) 13

  • 978-1-905593-42-2

Additional Document Info

Parent Title

  • 37th European Marketing Academy Conference
  • Marketing landscapes: A pause for thought

Publisher

  • University of Brighton