DR Stephan Ludwig

DR Stephan Ludwig


  • Research expertise is in communication design, the way we communicate, which reflects who we are, our intentions, relationships, and impact



  • Stephan Ludwig is an Associate Professor of Marketing at the University of Melbourne and an expert on communications and digital marketing and text mining. Dr. Ludwig has spent over 10 years studying communication design - the way we communicate – which reflects who we are, our intentions, the relationships we are in, and our likely impact on respective audiences. Stephan has taught at top-universities in Australia, Germany, the Netherlands, UK and Switzerland, publishes regularly in the world-leading journals of marketing and information systems, closely cooperates with a range of Fortune 500 companies as well as exciting start-ups. Stephan is also on the Editorial Review Board of the Journal of Retailing and invited Reviewer across all top-tier marketing-, information systems- and strategy journals. His work is regularly covered in popular outlets like the Telegraph, der Spiegel and the Harvard Business Manager. For speaking, workshops, and media inquiries, contact him via LinkedIn or email   


Selected publications


Education and training

  • PGCert, University of Westminister 2015
  • PhD, Maastricht University 2012
  • MSc, Maastricht University 2008
  • BSc (Hons), University of Cape Town 2006

Awards and honors

  • Best Mid-term Researcher Award 2018, Surrey University, 2018
  • Best Mid-term Researcher Award 2017, Surrey University, 2017