Erik Mooi joined the university of Melbourne in 2014. He is a Senior Lecturer in Marketing at the University of Melbourne. His research interests focus on business marketing including topics such as inter-firm contracting, technology licensing, and franchising. He has published his research in the Journal of Marketing, the International Journal of Research in marketing, The Journal of Business Research and others. He is also the author of A Concise Guide to Market Research
, published by Springer. At the University of Melbourne Erik teaches Managing for Value Creation (MGMT90144) at the MSc level and Advanced Statistical Methods (MGMT90199) at the PhD level.
ISBM B2B Grant
(INSTITUTE FOR THE STUDY OF BUSINESS MARKETS (ISBM))
awarded by PENN STATE UNIVERSITY
2015 - 2016
Additional Grant Information
Erik Mooi has held and holds a number of grants such as by the EU's 7th framework (FP7), the Institute for the Study of Business Markets (ISBM), the Centre for Business Analytics, and others.
Education and training
Vrije Universiteit Amsterdam 2007
Vrije Universiteit Amsterdam 2000
University of Groningen 1996
Awards and honors
Best Full Paper Award, British Academy of Management,
Fellow of the Higher Education Academy (UK),
Available for supervision
If you are interested in PhD supervision, please drop me a line. My research applies advanced statistical and econometric techniques to problems of interorganizational organisation. For example, I am or have worked on: - IT procurement contracts - Technology licenses - Contracting in the building industry - Outsourcing - Franchising contracts Just contact me!