DR Erik Mooi

DR Erik Mooi

Positions

  • Business Marketing
  • Contracting
  • Franchising
  • Outsourcing
  • Technology Licensing

Overview

OverviewText1

  • Erik Mooi joined the university of Melbourne in 2014. He is a Senior Lecturer in Marketing at the University of Melbourne. His research interests focus on business marketing including topics such as inter-firm contracting, technology licensing, and franchising. He has published his research in the Journal of Marketing, the International Journal of Research in marketing, The Journal of Business Research and others. He is also the author of A Concise Guide to Market Research , published by Springer. At the University of Melbourne Erik teaches Managing for Value Creation (MGMT90144) at the MSc level and Advanced Statistical Methods (MGMT90199) at the PhD level.   

Publications

Selected publications

Research

Investigator on

  • Grant

    • ISBM B2B Grant (INSTITUTE FOR THE STUDY OF BUSINESS MARKETS (ISBM))  awarded by PENN STATE UNIVERSITY 2015 - 2016

Additional Grant Information

  • Erik Mooi has held and holds a number of grants such as by the EU's 7th framework (FP7), the Institute for the Study of Business Markets (ISBM), the Centre for Business Analytics, and others.   

Awards

Education and training

  • Dr., Vrije Universiteit Amsterdam 2007

Awards and honors

  • Best Full Paper Award, British Academy of Management, 2014
  • Fellow of the Higher Education Academy (UK), 2010

Supervision

Available for supervision

  • Y

Supervision Statement

  • If you are interested in PhD supervision, please drop me a line. My research applies advanced statistical and econometric techniques to problems of interorganizational organisation. For example, I am or have worked on: - IT procurement contracts - Technology licenses - Contracting in the building industry - Outsourcing - Franchising contracts Just contact me!