DR Miriam Guenther

DR Miriam Guenther

Positions

  • Marketing Strategy, Marketing-Finance Interface, B2B Marketing, Social Networks

Overview

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  • Dr Miriam Guenther is an Academic Fellow (Melbourne Early Career Academic Fellow) in the Department of Management and Marketing at the University of Melbourne. She received her PhD in Marketing also from the University of Melbourne. Her research focuses on the role of marketing assets such as brand equity for firm performance, as well as the management and reporting of these assets. She also has an ongoing interest in applying a social network perspective to marketing, and here she is particularly interested in the role of social networks for service employees’ performance. Currently, she teaches International Marketing at both undergraduate and graduate level.   

Publications

Awards

Education and training

  • PhD, University of Melbourne 2016
  • MIB, Macquarie University 2011
  • B.A., University of Applied Sciences Ludwigshafen am Rhein 2009