DR Gergely Nyilasy

DR Gergely Nyilasy

Positions

  • Marketing research (Consumer psychology and decision-making, innovation/entrepreneurship, sustainability)

Overview

OverviewText1

  • I have over ten years of advertising, brand, marketing and business strategy experience on three continents (Europe, North America and Australia). I have helped a wide variety of blue chip global brands, including: adidas, BMW, Delta, Ferrero, General Mills, Hong Kong Trade Development Council, Kaplan, Marriott, MasterCard, McGraw-Hill, Mercedes-Benz, Microsoft, National Football League, Olympus, Pepsi, Reebok, RTL Group, Texas Instruments, and Timberland.
    My industry expertise encompasses: Automotive, B2B, consumer goods and services, education, entertainment/media, finance, hospitality, non-profit, pharmaceuticals, sports marketing, technology and telecommunications. My research falls in the broad areas of consumer psychology, innovation/entrepreneurship and sustainability. My recent research projects have involved consumer information processing/decision-making in the contexts of innovation adoption, consumer forecasting, choice architecture and nudges, fake news, persuasion and attitude change and sustainable consumer behaviors. My primary research method is experimental research, both lab-based and field-based with industry partners.   

Publications

Selected publications

Awards

Education and training

  • PhD, University of Georgia 2006
  • MMC, University of Georgia 2002
  • BA, Pazmany Peter Catholic University 2000

Awards and honors

  • Deans Certificate for Excellence in Teaching (Advanced Marketing Metrics, Sem 2, 2013), University of Melbourne, 2014
  • Deans Certificate for Excellence in Teaching (Strategic Marketing, Sem 2, 2013), University of Melbourne, 2014
  • Deans Certificate for Excellence in Teaching (Marketing Strategy, Sem 2, 2013), University of Melbourne, 2014

Linkages

Supervision

Available for supervision

  • Y

Supervision Statement

  • I am currently available to supervise suitably qualified behavioral/quantitative PhD students in the broad areas of consumer psychology, innovation/entrepreneurship and sustainability. My recent research projects have involved consumer information processing/decision-making in the contexts of innovation adoption, consumer forecasting, choice architecture and nudges, fake news, persuasion and attitude change and sustainable consumer behaviors. My primary research method is experimental research, both lab-based and field-based with industry partners.