DR Marcus Phipps

DR Marcus Phipps

Positions

  • Consumer Culture Theory
  • Macromarketing
  • Political Marketing
  • Social Marketing
  • Sustainable Consumption

Overview

OverviewText1

  • Marcus’s research focuses on the non-traditional aspects of marketing. He has conducted research into areas as diverse as the branding of politicians, the ideological framing of sustainability, and consumers use of alternative water sources. Interested in not-for-profit areas, Marcus has had work experience with politicians, the Royal Victorian Institute for the Blind, and the social marketing organisation Drinkwise Australia. Marcus began working as a lecturer in the Department of Management and Marketing in February 2010.   

Affiliation

Member of

  • Association for Consumer Research. Member 2010 -

Publications

Selected publications

Awards

Education and training

  • PhD, Monash University 2011
  • BBUS (Hons), Monash University 2005
  • BA/BBus, Monash University 2004

Supervision

Available for supervision

  • Y