Dr Brent Coker is a researcher and lecturer of Marketing. He has a PhD in electronic commerce (“Predicting Internet Purchase Intention” 2007).
He currently teaches Digital Marketing
(since 2010), Digital Business and Marketing
(since 2009) to post graduates and undergraduates, and cryptocurrency marketing in the Melbourne Business School MBA program.
He has spent the past decade studying Viral Marketing
, and is author of the WH Smith Heathrow chart topping book “Going Viral”, which is the culmination of a seven year study on psychology of building a strong brand and customer engagement.
Brent founded the dot-com “Fernland” in 1998, and is founding director of Deloosh Pty Ltd – a technology and market research company
. He is also inventor of the web analytics tool “webreep” (https://en.wikipedia.org/wiki/Webreep_Model) which was the first web app to detect and measure website dissatisfaction. He currently advises to Cape
, an influencer marketing
and social activation agency
Brent has consulted to several organisations over the years including Qantas and IBM on branding and Digital Marketing, and has been engaged as an expert witness
in matters dealing with digital marketing, internet business models, and brands. Dr Coker is also a digital marketing speaker
and has presented keynotes and seminars across Australia and around the world.
Brent was awarded “best entrepreneurial educator of the year” by the business and higher education round table in 2012, and fr