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DR JODY DIANE EVANS



Contact Details

Organization: Melbourne Business School
Position: Honorary (Senior Fellow)
Email:

Government Research Classifications

Research Fields, Courses and Discipline Classifications

Socio-Economic Objective Classifications

Publications

Publications produced at the University of Melbourne and reported in the Annual Publications Collection and 'Research Report' since 2001. The Themis Publications module, released in November 2006, allows additional publications from previous institutions and publications from past years to be entered.

Publications in 2007

Conference Publications/Papers

  • Don't Tate Us! The Impediments and Drivers of Branding Museums


    Year: 2007
    Event name: ANMAC 2007 : Reputation, Responsibility, Relevance
    Conference Publication: ANZMAC 2007 Conference Proceedings
    Page numbers: CDRom
    Publisher: ANZMAC(Dunedin)
    Author(s):
    Editor(s):
  • The role of consumer involvement in retailer brand loyalty
    Year: 2007
    Event name: EMAC
    Conference Publication: EMAC
    Page numbers: 1 - 15
    Publisher: EMAC(Reykjavik)
    Author(s):

Publications in 2006

Journal Articles

  • Motivations for Developing Direct Trade Partnerships
    Year: 2006
    Journal: International Journal of Retail & Distribution Management
    Volume: 34
    Issue: 2
    Page numbers: 121-134
    Author(s):
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Conference Publications/Papers

  • Brand Orientation and Retail Strategy within the Australian Museum Sector


    Year: 2006
    Event name: Academy of Marketing Conference 2006
    Conference Publication: Proceedings of the Academy of Marketing Conference (CD-Rom)
    Page numbers: CD Rom
    Publisher: Middlesex University Ventures(London)
    Author(s):

  • Relational Capabilities and Brand Strategy Within Commodotised Industries


    Year: 2006
    Event name: ANZMAC 2006 Advanced Theory: Maintaining Relevance
    Conference Publication: ANZMAC 2006 Advanced Theory: Maintaining Relevance (CD-Rom)
    Page numbers: CD Rom
    Publisher: Queensland University of Technology(Brisbane)
    Author(s):
    Editor(s):
  • Advances in Buyer-Supplier Relationship Understanding
    Year: 2006
    Event name: Academy of Marketing Conference 2006
    Conference Publication: Proceedings of the Academy of Marketing Conference (CD-Rom)
    Page numbers: CD Rom
    Publisher: Middlesex University Ventures(London)
    Author(s):

Publications in 2005

Journal Articles

  • An alternative perspective on relationships, loyalty and future store choice
    Year: 2005
    Journal: International Review of Retail, Distribution and Consumer Research
    Volume: 15
    Issue: 4
    Page numbers: 351-374
    Publisher: Routledge
    Author(s):
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  • Explaining retail offer adaptation through psychic distance
    Year: 2005
    Journal: International Journal of Retail & Distribution Management
    Volume: 33
    Issue: 1
    Page numbers: 69-78
    Publisher: Emerald
    Author(s):
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Conference Publications/Papers

  • Buyer-supplier relationships and brand strategy within commoditised industries: A suggested theoretical framework
    Year: 2005
    Event name: The 13th International EAERCD Conference on Research in the Distributive Trades
    Conference Publication: The 13th International EAERCD Conference on Research in the Distributive Trades
    Page numbers: 1-17
    Publisher: School of Economics and Management Lund University(Lund)
    Author(s):
  • Loyalty program attributes and their influence on retail customer satisfaction
    Year: 2005
    Event name: ANZMAC 2005 Broadening the Boundaries
    Conference Publication: ANZMAC 2005 Broadening the Boundaries (CD-Rom)
    Page numbers: 8-13
    Publisher: ANZMAC - Australian and New Zealand Marketing Academy(Fremantle)
    Author(s):
  • Retail internationalisation: Drivers, impediments and business strategy
    Year: 2005
    Event name: The 13th International EAERCD Conference on Research in the Distributive Trades
    Conference Publication: The 13th International EAERCD Conference on Research in the Distributive Trades
    Page numbers: 1-14
    Publisher: School of Economics and Management Lund University(Lund)
    Author(s):
  • The mediating role of competitive advantage in the relationship between organisational capabilities and retail performance
    Year: 2005
    Event name: ANZMAC 2005 Broadening the Boundaries
    Conference Publication: ANZMAC 2005 Broadening the Boundaries (CD-Rom)
    Page numbers: 21-27
    Publisher: ANZMAC - Australian and New Zealand Marketing Academy(Fremantle)
    Author(s):

Reports

  • Psychic Distance: Antecedents, Strategy Implications and Performance Outcomes
    Year: 2005
    Report No:: 2005-26
    Publisher: Melbourne Business School(Melbourne)
    Authors:

Publications in 2004

Journal Articles

  • The secret to a fashion advantage is brand orientation
    Year: 2004
    Journal: International Journal of Retail & Distribution Management
    Volume: 32
    Issue: 8
    Page numbers: 403-422
    Publisher: Emerald
    Author(s):
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Conference Publications/Papers

  • A resource-based view of retail competitive advantage
    Year: 2004
    Event name: ANZMAC 2004 Marketing Accountabilities and Responsibilites
    Conference Publication: ANZMAC 2004 Conference Proceedings
    Page numbers: 1-7
    Publisher: ANZMAC - Australian and New Zealand Marketing Academy(Auckland)
    Author(s):

Publications in 2002

Book Chapters

  • Explaining Organizational Performance Through Psychic Distance
    Year: 2002
    Book: International Business: Adjusting to New Challenges and Opportunities
    Publisher: Palgrave(Houndmills)
    Authors(s):
    Editors(s):

Journal Articles

  • Psychic Distance and Organizational Performance: An Empirical Examination of International Retailing Operations
    Year: 2002
    Journal: Journal of International Business Studies
    Volume: 33
    Issue: 3
    Page numbers: 515-532
    Publisher: Georgetown University(Washington DC)
    Author(s):
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Conference Publications/Papers

  • Internal Determinants of Entry Strategy and Performance: An Analysis of International Retailing
    Year: 2002
    Event name: Toward Tomorrow: Domestic, Global, Virtual Marketing
    Conference Publication: 2002 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing
    Volume: 13
    Page numbers: 127-133
    Publisher: American Marketing Association(Illinois)
    Author(s):
  • Psychic Distance: The Construct and Measures
    Year: 2002
    Event name: Toward Tomorrow: Domestic, Global, Virtual Marketing
    Conference Publication: 2002 AMA Educators" Proceedings: Enhancing Knowledge Development in Marketing
    Volume: 13
    Page numbers: 308-314
    Publisher: American Marketing Association(Illinois)
    Author(s):
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