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A/PROF MARK RITSON



Contact Details

Organization: Melbourne Business School
Position: Honorary (Principal Fellow)

Government Research Classifications

Research Fields, Courses and Discipline Classifications

Socio-Economic Objective Classifications

Publications

Publications produced at the University of Melbourne and reported in the Annual Publications Collection and 'Research Report' since 2001. The Themis Publications module, released in November 2006, allows additional publications from previous institutions and publications from past years to be entered.

Publications in 2007

Journal Articles

  • A branding blind spot: why Australia can't build strong global brands
    Year: 2007
    Journal: The Melbourne Review
    Volume: 1
    Issue: 3
    Page numbers: 30-34
    Author(s):
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Publications in 2004

Book Chapters

  • The impact of advertising interaction on advertising polysemy


    Year: 2004
    Book: European Advances in Consumer Research
    Publisher: Association for Consumer Research(Valdosta, GA)
    Authors(s):
    Editors(s):

Journal Articles

  • Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets
    Year: 2004
    Journal: Review of Economics and Statistics
    Volume: 86
    Issue: 2
    Page numbers: 514-533
    Author(s):
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Publications in 2003

Journal Articles

  • Shattering the Myth of Costless Price Changes
    Year: 2003
    Journal: European Management Journal
    Volume: 21
    Issue: 6
    Page numbers: 663-669
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Publications in 2002

Journal Articles

  • Pricing as a Strategic Capability 
    Year: 2002
    Journal: MIT Sloan Management Review
    Volume: 43
    Issue: 3
    Page numbers: 61-66
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