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Find an ExpertProfiling the University of Melbourne's Researchers

PROF BRYAN LUKAS



Contact Details

Organization: Management and Marketing
Position: HEAD OF DEPARTMENT
Email:
Homepage: www.management.unimelb.edu.au/staff/staffPage.cfm?StaffId=20
Work: +61 3 8344 3380
Fax: +61 3 9348 1921
Room: 511
Level: 05
Building: Babel Building
Campus: Parkville

Research Expertise and International Linkages

Research Expertise

Research Interest Country of Expertise
Brand Management and Strategy United States of America, Australia, Malaysia, Germany
Trademarks (Law, Litigation and Infrigement) United States of America, Australia, Malaysia, Germany
Brand Valuation United States of America, Australia, Malaysia, Germany
Marketing Research United States of America, Australia, Malaysia, Germany
Product Management and Strategy United States of America, Australia, Malaysia, Germany

International Linkages

Country Establishment Collaboration
Malaysia Petroliam Nasional Berhad - PETRONAS Teaching
Germany University of Mannheim Research
United States University of Wisconsin Research
United States Pennsylvania State University Research

Qualifications, Honours, Fellowships and Other Awards

Qualifications

Title Institution Date Awarded Abbreviation
Master of Business Administration University of Nebraska 01-Jan-1992
Doctor of Philosophy The University of Memphis 01-Jan-1996

Memberships

Membership Type Membership Body Description Start Date End Date
Member Australian and New Zealand Marketing Association 01-Jun-1999
Member American Marketing Association 01-Jan-1994
Member Academy of Management 01-Jan-1994
Member Academy of Marketing Science 01-Jan-1994
Member Society for Marketing Advances 01-Jan-1994
Member Strategic Management Society 01-Jan-2000

Other Awards

Award Type Awarding Body Comments Date Awarded
Other (Award) California State University Bautzer Faculty University Advancement Award, for demonstrated excellence in professional achievement and service 31-Dec-1997
Other (Award) National Honor society for Marketing, USA Alpha Mu Alpha Honorary Member 31-Dec-1999
Other (Award) National Honour Society for Business and Management Disciplines , USA. Beta Gamma Sigma Honorary Member 31-Dec-1999
Other (Award) National Honour Society for all Academic Disciplines, USA. Phi Kappa Phi Honorary Member 31-Dec-1999
Other (Award) Faculty of Economics and Commerce, University of Melbourne Dean's Certificate for Excellent Undergraduate Teaching 31-Dec-2000
Other (Award) AMA International Conference Best Paper Award (Co-Authored) 31-Dec-2000
Other (Award) Faculty of Economics and Commerce, University of Melbourne Dean's Certificate for Excellent Undergraduate Teaching 31-Dec-2001
Other (Award) Faculty of Economics and Commerce, University of Melbourne Individual Award for Good Teaching and Teaching Innovation 31-Dec-2001
Other (Award) Faculty of Economics and Commerce, University of Melbourne Dean's Certificate for Excellent Undergraduate Teaching 31-Dec-2002
Other (Award) AMA Winter Conference (Orlando, USA) Best Paper Award (Co-Authored) 31-Dec-2003
Other (Award) Faculty of Economics and Commerce, University of Melbourne Dean's Certificate for Excellent Postgraduate Teaching 31-Dec-2003
Other (Award) Faculty of Economics and Commerce, University of Melbourne Dean's Certificate for Excellent Undergraduate Teaching 31-Dec-2003
Other (Award) Faculty of Economics and Commerce, University of Melbourne Dean's Certificate for Excellent Undergraduate Teaching 31-Dec-2004
Other (Award) Faculty of Economics and Commerce, University of Melbourne Dean's Certificate for Excellent Postgraduate Teaching 31-Dec-2004
Other (Award) The Australian Short listed, The Australian Textbook Award for 'Marketing Research' (Co-Authored) 31-Dec-2004
Other (Award) Faculty of Economics and Commerce, University of Melbourne Dean's Certificate for Excellent Undergraduate Teaching 31-Dec-2005
Other (Award) Faculty of Economics and Commerce, University of Melbourne Dean's Certificate for Excellent Postgraduate Teaching 31-Dec-2005

Government Research Classifications

Research Fields, Courses and Discipline Classifications

Socio-Economic Objective Classifications

Grants and Contracts

Research Grants, Contracts and Consultancies awarded to the University of Melbourne as the administering institution (since 2003) as recorded in Themis Agreements.

Grants

Title Role Funding Source Scheme Award Date
Ideal sources for product innovation in Australian frontier technology: the case of the Australian IT industry Chief Investigator Hansen Technologies Limited,
AUST RESEARCH COUNCIL
Linkage Projects (AUST RESEARCH COUNCIL) 01/01/2005

Publications

Publications produced at the University of Melbourne and reported in the Annual Publications Collection and 'Research Report' since 2001. The Themis Publications module, released in November 2006, allows additional publications from previous institutions and publications from past years to be entered.

Publications in 2007

Journal Articles

  • Export planning orientation and its antecedents: evidence from exporting IT products
    Year: 2007
    Journal: Journal of Business Research
    Volume: 60
    Issue: 12
    Page numbers: 1282 - 1289
    Author(s):
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  • Stock analysts' assessments of the shareholder value of intangible assests
    Year: 2007
    Journal: Journal of Business Research
    Volume: 60
    Issue: 1
    Page numbers: 84 - 90
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  • The equity effect of product endorsement by celebrities: a conceptual framework from a co-branding perspective
    Year: 2007
    Journal: European Journal of Marketing
    Volume: 41
    Issue: 1/2
    Page numbers: 121 - 134
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Publications in 2005

Journal Articles

  • How can a shareholder value approach improve marketing's strategic influence?
    Year: 2005
    Journal: Journal of Business Research
    Volume: 58
    Issue: 4
    Page numbers: 414-422
    Publisher: Elsevier(Philadelphia)
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Conference Publications/Papers

  • The impact of market characteristics on order-of-brand entry strategy: An empirical study
    Year: 2005
    Event name: 2005 AMA Winter Marketing Educators' Conference
    Conference Publication: 2005 AMA Winter Educators' Conference: Marketing Theory and Applications
    Volume: 16
    Page numbers: 79-86
    Publisher: American Marketing Association(Illinois)
    Author(s):

Publications in 2004

Journal Articles

  • New Product Quality: Intended and Unintended Consequences of New Product Development Speed


    Year: 2004
    Journal: Journal of Business Research
    Volume: 57
    Issue: 11
    Page numbers: 1258-1264
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  • Antecedents and Outcomes of New Product Development Spoeed: A Propositional Inventory Germane to Marketing
    Year: 2004
    Journal: European Journal of Marketing
    Volume: 38
    Issue: 209-223
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  • Power and marketing
    Year: 2004
    Journal: Journal of Strategic Marketing
    Volume: 12
    Page numbers: 207-218
    Publisher: Routledge
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Conference Publications/Papers

  • Power perspectives and marketing
    Year: 2004
    Event name: Academy of Marketing Conference
    Conference Publication: Academy of Marketing proceedings
    Page numbers: 1-11
    Publisher: Academy of Marketing(Philadelphia)
    Author(s):
  • organisational orientation, new brand success, and timing of new brand entry
    Year: 2004
    Event name: Academy of Marketing Conference
    Conference Publication: Academy of marketing proceedings
    Page numbers: 1-11
    Publisher: Academy of Marketing(Philadelphia)
    Author(s):

Publications in 2003

Books

  • Marketing Management - a strategic, value-based approach
    Year: 2003
    Publisher: Wiley - John Wiley & Sons(Brisbane)
    Authors(s):
  • Marketing Research
    Year: 2003
    Publisher: McGraw Hill Australia(Sydney)
    Authors(s):

Conference Publications/Papers

  • Brand Entry Strategy: A conceptual Framework of firm - and Market - Specific Antecedents and Moderators
    Year: 2003
    Event name: 2003 AMA Winter Marketing Educators Conference
    Conference Publication: 2003 AMA Winter Educators Conference Proceedings
    Volume: 14
    Page numbers: 274-280
    Publisher: American Marketing Association(Illinois)
    Author(s):
  • Exploring Brand Entry Strategy: Toward a more Comprehensive Guide
    Year: 2003
    Event name: World Marketing Congress Academy of Marketing Science
    Conference Publication: Conference Proceedings for the World Marekting Congress Academy of Marketing Science Conference
    Volume: X1
    Page numbers: 404-407
    Publisher: Academy of Marketing Science(Coral Gables)
    Author(s):
  • Marketing's Influence Within the Firm: A Crisis? A conceptual Model and Research Implications
    Year: 2003
    Event name: AMS World Marketing Conference
    Conference Publication: AMS World Marketing Conference Proceedings
    Volume: 14
    Page numbers: CD ROM
    Author(s):
  • The Relationship Between Brand Capability and Brand Performance The Moderating Role of Marketing Mix
    Year: 2003
    Event name: 2003 AMA Winter Marketing Educators Conference
    Conference Publication: 2003 AMA Winter Educators conference proceedings
    Volume: 14
    Page numbers: 281-288
    Publisher: American Marketing Association(Illinois)
    Author(s):
  • The impact of electronic commerce on brand portfolio management: The case of electronic retailing
    Year: 2003
    Event name: ANZMAC 2003 Conference - Celebration of Ehrnberg and Bass: Marketing Discoveries, Knowledge and Contribution
    Conference Publication: Proceedings of the ANZMAC 2003 Conference - Celebration of Ehrnberg and Bass: Marketing Discoveries, Knowledge and Contribution
    Page numbers: 1757-1764
    Publisher: ANZMAC - Australian and New Zealand Marketing Academy(Adelaide)
    Author(s):

Publications in 2002

Journal Articles

  • Antecedents and outcomes of new product development speed: An interdisciplinary conceptual framework
    Year: 2002
    Journal: Industrial Marketing Management
    Volume: 31
    Issue: 4
    Page numbers: 317-328
    Publisher: Elsevier Science(New York)
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  • Organizing for new product development speed and the implications for organizational stress
    Year: 2002
    Journal: Industrial Marketing Management
    Volume: 31
    Issue: 4
    Page numbers: 349-355
    Publisher: Elsevier Science(New York)
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  • Schools of thought in organizational learning
    Year: 2002
    Journal: Journal of the Academy of Marketing Science
    Volume: 30
    Issue: 1
    Page numbers: 70-86
    Publisher: Sage Publications(California)
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Conference Publications/Papers

  • Antecedents of export planning orientation in small to medium size enterprises
    Year: 2002
    Event name: 2002 ANZMAC (Australian and New Zealand Marketing Academy) Conference
    Conference Publication: ANZMAC 2002 Conference Proceedings
    Page numbers: 2761-2767
    Publisher: Deakin University(Geelong)
    Author(s):
  • Past, Present and Future of the Alleged "Crisis of Marketing": A Two-step Content Analysis
    Year: 2002
    Event name: SMA International Conference Proceedings
    Conference Publication: SMA International Conference Proceedings
    Page numbers: Electronic
    Author(s):

Publications in 2001

Journal Articles

  • Strategic fit in transitional economies: The case of China's electronics industry
    Year: 2001
    Journal: Journal of Management
    Volume: 27
    Issue: 4
    Page numbers: 409-429
    Publisher: Elsevier Science(New York)
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Conference Publications/Papers

  • Order-of-Entry: A Resource-Based View
    Year: 2001
    Event name: Australian and New Zealand Marketing Association Conference (ANZMAC)
    Conference Publication: ANZMAC Proceedings
    Page numbers: CD ROM
    Author(s):
  • Order-of-entry strategy: A resource-based view
    Year: 2001
    Event name: ANZMAC 2001: Bridging Marketing Theory and Practice
    Conference Publication: ANZMAC 2001: Bridging Marketing Theory and Practice
    Page numbers: -
    Publisher: ANZMAC - Australian and New Zealand Marketing Academy(Auckland)
    Author(s):
  • Understanding the "crisis" of marketing
    Year: 2001
    Event name: ANZMAC 2001: Bridging Marketing Theory and Practice
    Conference Publication: ANZMAC 2001: Bridging Marketing Theory and Practice
    Page numbers: -
    Publisher: ANZMAC - Australian and New Zealand Marketing Academy(Auckland)
    Author(s):
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