Contact Details
| Organization: | Melbourne Business School |
| Position: | Honorary (Principal Fellow) |
| Email: | |
| Work: | 9349 8183 |
| Fax: | +1 708-575-3114 |
| Room: | 241 |
| Level: | 02 |
| Building: | Melbourne Business School |
| Campus: | Parkville |
Biography
Brian Gibbs is Associate Professor of Marketing and Behavioural Science in the Melbourne Business School, University of Melbourne. He holds a PhD from the Graduate School of Business at the University of Chicago. He has over a decade of experience as a professor at leading American business schools: eight years in the Graduate School of Business at Stanford University, four years in the Owen Graduate School of Management at Vanderbilt University, and a visiting year in the Sloan School of Management at MIT. His teaching interests lie mainly in the area of consumer behaviour, although he has also developed and taught graduate-level classes on marketing management, marketing strategy, and behavioural decision making. His research, which focuses on managerial and consumer decision making, has appeared in international journals and has been presented in seminars at Harvard, UCLA, Duke, AGSM, University of Auckland, London Business School, and over 20 other business schools in Australasia, North America, and Europe. Gibbs has been retained as a marketing and behavioural science expert on legal matters in the English High Court of Justice and in the Federal Court of Australia, and has done consulting work relating to marketing, consumer psychology, and decision making for companies such as TDK Electronics, Applied Research Associates, Roadrunner Records, and BP Biofuels.
Research Expertise and International Linkages
Research Expertise
| Research Interest | Key Words | Country of Expertise |
|---|---|---|
| perception and cognition | decision making, choice, judgment, information processing, tastes, affect, utility, hedonics, attitude, priming, mental resources, attention, hedonics | Australia, United States of America, Canada |
| consumer behaviour | decision making, choice, judgment, preferences, information processing, self-control, branding, well-being, materialism, advertising, positioning | Australia, United States of America, Canada |
| behavioural decision making | choice, judgment, preferences, information processing, self-control, well-being, tastes, affect, utility, value, welfare, influence, desire, hedonics | Australia, United States of America, Canada |
| marketing and behavioural science | decision making, self-control, branding, well-being, materialism, advertising, positioning, influence, welfare, strategy, ethics, manipulation | Australia, United States of America, Canada |
International Linkages
| Country | Establishment | Collaboration |
|---|---|---|
| United States | University of California - Los Angeles | Research |
| United States | University of Washington | Research |
| United States | Arizona State University | Research |
Languages
Languages
| Language | Proficiency |
|---|---|
| French | Speak, Read & Write |
| English | Speak, Read & Write |
Qualifications, Honours, Fellowships and Other Awards
Qualifications
| Title | Institution | Date Awarded | Abbreviation |
|---|---|---|---|
| Doctor of Philosophy (Behavioral Science and Marketing) | University of Chicago | 12-Mar-1992 | |
| Master of Arts (Psychology) | University of British Columbia | 30-Nov-1985 | |
| Bachelor of Science (Biopsychology) | University of British Columbia | 31-May-1982 |
Other Awards
| Award Type | Awarding Body | Comments | Date Awarded |
|---|---|---|---|
| Other (Award) | University of Chicago / American Marketing Association | Doctoral Consortium Fellowship | 31-Aug-1988 |
| Scholarship | Social Sciences and Humanities Research Council of Canada | Doctoral Fellowship | 30-Sep-1985 |
| Scholarship | Natural Sciences and Engineering Research Council of Canada | Postgraduate Scholarship | 30-Sep-1983 |
| Scholarship | University of British Columbia | University Graduate Fellowship | 30-Sep-1982 |
Government Research Classifications
Research Fields, Courses and Discipline Classifications
- Marketing and Market Research (BUSINESS AND MANAGEMENT) (350204)
- Sensory Processes, Perception and Performance (PSYCHOLOGY) (380101)
- Learning, Memory, Cognition and Language (PSYCHOLOGY) (380102)
- Industrial and Organisational Psychology (PSYCHOLOGY) (380108)
Socio-Economic Objective Classifications
Publications
Publications produced at the University of Melbourne and reported in the Annual Publications Collection and 'Research Report' since 2001. The Themis Publications module, released in November 2006, allows additional publications from previous institutions and publications from past years to be entered.