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DR BRENT COKER



Contact Details

Organization: Management and Marketing
Position: LECTURER IN MARKETING
Email:
Work: 83441933

Research Expertise and International Linkages

Research Expertise

Research Interest Key Words Country of Expertise
Website optimisation Australia, New Zealand, United Kingdom, United States of America, Japan
Online consumer behaviour Australia, New Zealand, United Kingdom, United States of America, Japan
Internet consumer decision making Australia, New Zealand, United Kingdom, United States of America, Japan
Consumer purchase behaviour Australia, New Zealand, United Kingdom, United States of America, Japan
Human computer interaction Australia, New Zealand, United Kingdom, United States of America, Japan
<a href="http://www.deloosh.com/main/Default.aspx">Market Research</a> <a href="http://www.deloosh.com/main/Market-Research-Panels/Default.aspx">Consumer Panels</a> United States of America, Australia
<a href="http://www.deloosh.com/main/Survey-Data-Collection/Default.aspx">Data Collection</a> <a href="http://www.deloosh.com/main/Academic-Research-Services/Default.aspx">Online Surveys</a> Australia, United States of America, New Zealand, United Kingdom, Canada
Internet marketing strategy Australia, New Zealand, United Kingdom, United States of America, Japan
Measuring the online consumer experience Australia, New Zealand, United Kingdom, United States of America, Japan

Qualifications, Honours, Fellowships and Other Awards

Qualifications

Title Institution Date Awarded Abbreviation
Bachelor of Commerce and Administration Victoria University of Wellington 31-Dec-2002
Bachelor of Commerce and Administration (Honours) Victoria University of Wellington 31-Dec-2003
Doctor of Philosophy (Internet Marketing) Victoria University of Wellington 11-Dec-2007

Memberships

Membership Type Membership Body Description Start Date End Date
Member American Marketing Association (AMA) oo 28-Feb-2008 01-Jan-2222
Member Association for Information Systems (AIS) oo 04-Apr-2006 01-Jan-2222

Other Awards

Award Type Awarding Body Comments Date Awarded
Scholarship Victoria University Wellington 19-Aug-2006
Other (Award) ACIS Conference Best Paper Award 20-Sep-2004

Government Research Classifications

Research Fields, Courses and Discipline Classifications

Socio-Economic Objective Classifications

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