University home page

Find an ExpertProfiling the University of Melbourne's Researchers

DR BRENT COKER



Contact Details

Organization: Management and Marketing
Position: LECTURER IN MARKETING
Email:
Homepage: http://www.managementmarketing.unimelb.edu.au/who/staff.cfm?StaffId=41
Work: 83441933

Research Expertise and International Linkages

Research Expertise

Research Interest Country of Expertise
Brand Management Australia, United States of America, United Kingdom
Consumer purchase behaviour Australia, New Zealand, United Kingdom, United States of America, Japan
Human computer interaction Australia, New Zealand, United Kingdom, United States of America, Japan
Internet consumer decision making Australia, New Zealand, United Kingdom, United States of America, Japan
Internet marketing strategy Australia, New Zealand, United Kingdom, United States of America, Japan
Measuring the online consumer experience Australia, New Zealand, United Kingdom, United States of America, Japan
Online consumer behaviour Australia, New Zealand, United Kingdom, United States of America, Japan
Social Media United States of America, Australia, United Kingdom
Website optimisation Australia, New Zealand, United Kingdom, United States of America, Japan

Qualifications, Honours, Fellowships and Other Awards

Qualifications

Title Institution Date Awarded Abbreviation
Doctor of Philosophy (Internet Marketing) Victoria University of Wellington 11-Dec-2007
Bachelor of Commerce and Administration Victoria University of Wellington 31-Dec-2002
Bachelor of Commerce and Administration (Honours) Victoria University of Wellington 31-Dec-2003

Memberships

Membership Type Membership Body Description Start Date End Date
Member American Marketing Association (AMA) oo 28-Feb-2008 01-Jan-2222
Member Association for Information Systems (AIS) oo 04-Apr-2006 01-Jan-2222

Other Awards

Award Type Awarding Body Comments Date Awarded
Scholarship Victoria University Wellington 19-Aug-2006
Other (Award) ACIS Conference Best Paper Award 20-Sep-2004

Government Research Classifications

Research Fields, Courses and Discipline Classifications

Socio-Economic Objective Classifications

Publications

Publications produced at the University of Melbourne and reported in the Annual Publications Collection and 'Research Report' since 2001. The Themis Publications module, released in November 2006, allows additional publications from previous institutions and publications from past years to be entered.

Publications in 2011

Journal Articles

  • Freedom to surf: the positive effects of workplace Internet leisure browsing


    Year: 2011
    Journal: New Technology, Work & Employment
    Volume: 26
    Issue: 3
    Page numbers: 238-247
    Author(s):
    Super Search Source this item in the University's Catalouge locate this resource.
  • Measuring Internet Product Purchase Risk

    Year: 2011
    Journal: European Journal of Marketing
    Volume: 45
    Issue: 7/8
    Page numbers: 1130-1151
    Author(s):
    Super Search Source this item in the University's Catalouge locate this resource.

Publications in 2010

Conference Publications/Papers

Publications in 2009

Conference Publications/Papers

Reports

  • Decision Making When Customizing: Asymmetries in response to vendor recommendations
    Year: 2009
    Publisher: The Department of Management, University of Melbourne(Melbourne)
    Authors:
  • Freedom to Surf: Workplace Internet Liesure Browsing
    Year: 2009
    Publisher: The Department of Management, University of Melbourne(Melbourne)
    Authors:
    URL - open access http://uninews.unimelb.edu.au/news/5750/
  • The Differential Perseverance of Invalidated Affect on Brand Attitude
    Year: 2009
    Publisher: The Department of Management, University of Melbourne(Melbourne)
    Authors:

Publications in 2007

Book Chapters

  • Ezibuy: A multichannel success story
    Year: 2007
    Book: New Zealand case studies in information systems
    Publisher: Pearson Education(Auckland)
    Authors(s):
    Editors(s):

Publications in 2005

Book Chapters

  • Beauty is more than skin deep: Organisational strategies for online consumer risk mitigation in apparel retailing
    Year: 2005
    Book: Advanced Topics in Electronic Commerce, Volume 1
    Publisher: Idea Group(Hershey)
    Authors(s):

Publications in 2004

Journal Articles

  • Moving to multi channel e commerce: Lessons learned from a case study of an apparel and home-ware catalogue company
    Year: 2004
    Journal: Electronic Markets
    Volume: 4
    Issue: 2
    Page numbers: 1-32
    Author(s):
    Super Search Source this item in the University's Catalouge locate this resource.
top of page