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PROF PETER JOSEPH DANAHER



Contact Details

Organization: Melbourne Business School
Position: Honorary (Chair Melbourne Business School)
Email:

Government Research Classifications

Research Fields, Courses and Discipline Classifications

Socio-Economic Objective Classifications

Publications

Publications produced at the University of Melbourne and reported in the Annual Publications Collection and 'Research Report' since 2001. The Themis Publications module, released in November 2006, allows additional publications from previous institutions and publications from past years to be entered.

Publications in 2007

Book Chapters

  • Media Planning
    Year: 2007
    Book: The SAGE Handbook of Advertising
    Publisher: Sage Publications(London)
    Authors(s):
    Editors(s):

Journal Articles

  • Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency Prediction
    Year: 2007
    Journal: Marketing Science
    Volume: 26
    Issue: 3
    Page numbers: 422-437
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Publications in 2006

Journal Articles

  • Factors Affecting Website Visit Duration: A Cross-Domain Analysis
    Year: 2006
    Journal: Journal of Marketing Research
    Volume: 43
    Page numbers: 182-194
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Publications in 2005

Journal Articles

  • "Bacon with your Eggs? Applications of a New Bivariate Beta-Binomial Analysis"


    Year: 2005
    Journal: American Statistician
    Volume: 59
    Issue: 4
    Page numbers: 282-286
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Publications in 2004

Conference Publications/Papers

  • Determining Television Programme Loyalty Using the Nested Multinomial Logit Model


    Year: 2004
    Event name: ANZMAC 2004 Marketing Accountabilities and Responsibilites
    Conference Publication: ANZMAC 2004 Conference Proceedings
    Page numbers: 1-7
    Publisher: ANZMAC - Australian and New Zealand Marketing Academy(Auckland)
    Author(s):

Publications in 2003

Journal Articles

  • A Comparison of Online and Offline Consumer Brand Loyalty
    Year: 2003
    Journal: Marketing Science
    Volume: 22
    Issue: 4
    Page numbers: 461-476
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  • Factors Affecting Online Advertising Recall: A Study of Students
    Year: 2003
    Journal: Journal of Advertising Research
    Volume: 43
    Issue: 3
    Page numbers: 252-267
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Publications in 2002

Journal Articles

  • How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
    Year: 2002
    Journal: Journal of Marketing
    Volume: 66
    Issue: 3
    Page numbers: 33-46
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  • Optimal Pricing of New Subscription Services: Analysis of a Market Experiment
    Year: 2002
    Journal: Marketing Science
    Volume: 21
    Issue: 2
    Page numbers: 119-138
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Publications in 2001

Journal Articles

  • Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation
    Year: 2001
    Journal: Journal of Marketing Research
    Volume: 38
    Issue: 4
    Page numbers: 501-514
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  • Optimising Television Program Schedules Using Choice Modeling
    Year: 2001
    Journal: Journal of Marketing Research
    Volume: 38
    Issue: 3
    Page numbers: 298-312
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