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PROF RICHARD SPEED



Contact Details

Organization: Melbourne Business School
Position: Honorary (Chair Melbourne Business School)
Email:
Work: 9349 8199
Building: Melbourne Business School
Campus: Parkville

Qualifications, Honours, Fellowships and Other Awards

Qualifications

Title Institution Date Awarded Abbreviation
Bachelor of Arts University of Oxford
Doctor of Philosophy Loughborough University

Government Research Classifications

Research Fields, Courses and Discipline Classifications

Socio-Economic Objective Classifications

Publications

Publications produced at the University of Melbourne and reported in the Annual Publications Collection and 'Research Report' since 2001. The Themis Publications module, released in November 2006, allows additional publications from previous institutions and publications from past years to be entered.

Publications in 2007

Book Chapters

  • A Typology of Sponsorship Activity
    Year: 2007
    Book: International Perspectives on the Management of Sport
    Publisher: Elsevier Science(New York)
    Authors(s):
    Editors(s):

Publications in 2006

Journal Articles

  • Client Focus in Regulatory Agencies: Oxymoron or Opportunity?
    Year: 2006
    Journal: Public Management Review - Print Edition
    Volume: 8
    Issue: 2
    Page numbers: 313-331
    Author(s):
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Publications in 2005

Conference Publications/Papers

  • How does Nigella earn £1.9M? Developing an understanding of the market for domestic advice
    Year: 2005
    Event name: 2005 Academy of Marketing - Marketing: Building business, shaping society
    Conference Publication: Marketing: Building Business Shaping Society (Cd-Rom)
    Page numbers: 1-5
    Publisher: Faculty of Business, Dublin Institute of Technology(Dublin)
    Author(s):
  • The impact of brand extensions on brand personality in differing country markets: A UK-Australia comparison
    Year: 2005
    Event name: ANZMAC 2005 Broadening the Boundaries
    Conference Publication: ANZMAC 2005 Broadening the Boundaries (CD-Rom)
    Page numbers: 128-135
    Publisher: ANZMAC - Australian and New Zealand Marketing Academy(Fremantle)
    Author(s):

Publications in 2003

Journal Articles

  • Marketing planning, market orientation and Business performance
    Year: 2003
    Journal: European Journal of Marketing
    Volume: 37
    Issue: 3/4
    Page numbers: 476-497
    Publisher: Emerald
    Author(s):
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Publications in 2002

Journal Articles

  • Life with Sheepdogs: Alternative Metaphorical Models of the Doctoral Research Process Revisited
    Year: 2002
    Journal: The Marketing Review
    Volume: 2
    Issue: 4
    Page numbers: 475-490
    Publisher: Westburn Publishers
    Author(s):
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Conference Publications/Papers

  • Consumer Response to Loyalty, Voice and Exit in Sponsorship Relationships
    Year: 2002
    Event name: British Academy of Management Conference 2002
    Conference Publication: BAM 2002 Conference Proceedings
    Page numbers: 1-4
    Publisher: Middlesex University Ventures(London)
    Author(s):

Reports

  • Marketing Planning, Market Orientation and Business Performance
    Year: 2002
    Customer: Academic researchers
    Report No:: MBS 2002-2
    Publisher: Melbourne Business School(Melbourne)
    Authors:

Publications in 2001

Journal Articles

  • Linking Sponsorship Through Cause Related Marketing: Complementarities and Conflicts
    Year: 2001
    Journal: European Journal of Marketing
    Volume: 35
    Issue: 11/12
    Page numbers: 1361-1389
    Author(s):
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