Research Expertise and International Linkages
Research Expertise
| Research Interest |
Country of Expertise |
| Creating and Managing Brand Meaning |
Australia |
| Brand Management Across Contexts and Cultures |
Australia |
| Brand Orientation and Performance |
Australia |
| Music Effects in Advertising and Marketing |
Australia |
| International Marketing: Asian Networks and Consumer Behaviour |
Australia, Central Asia |
Qualifications, Honours, Fellowships and Other
Awards
Qualifications
| Title |
Institution |
Date Awarded |
Abbreviation |
| Marketing |
Monash University |
10-Apr-2004 |
|
| Master of Commerce (Marketing) |
Curtin University of Technology |
15-Dec-1999 |
|
| Bachelor of Business (Honours) |
Curtin University of Technology |
18-Dec-1991 |
|
Memberships
| Membership Type |
Membership Body |
Description |
Start Date |
End Date |
| Member |
American Marketing Association |
|
01-Aug-1999 |
|
| Member |
Academy of Marketing Science |
|
01-May-1999 |
|
| Member |
Australia New Zealand Marketing Academy |
|
01-Jan-1998 |
|
Government Research Classifications
Research Fields, Courses and Discipline Classifications
Socio-Economic Objective Classifications
Publications
Publications produced at the University of Melbourne and reported in the Annual Publications Collection and 'Research Report' since 2001. The Themis Publications module, released in November 2006, allows additional publications from previous institutions and publications from past years to be entered.
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