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DR AI CHING LIM



Contact Details

Organization: Management and Marketing
Position: LECTURER IN MARKETING
Email:
Homepage: www.management.unimelb.edu.au/staff/staffPage.cfm?StaffId=31
Work: +61 3 8344 1860
Fax: +61 3 9349 1921
Room: 417
Level: 04
Building: Alan Gilbert Building
Campus: Parkville

Research Expertise and International Linkages

International Linkages

Country Establishment Collaboration
Singapore National University of Singapore Research, Teaching

Qualifications, Honours, Fellowships and Other Awards

Qualifications

Title Institution Date Awarded Abbreviation
Doctor of Philosophy National University of Singapore 17-Sep-2003
Bachelor of Business Administration National University of Singapore 31-Dec-1998

Memberships

Membership Type Membership Body Description Start Date End Date
Member Australian and New Zealand Marketing Academy 01-Jan-2006
Member Society for Consumer Psychology 01-Jan-2006
Member American Marketing Association 01-Jan-2006
Member Association for Consumer Research 01-Jan-2006

Other Awards

Award Type Awarding Body Comments Date Awarded
Other (Award) American Marketing Association Doctorial Consortium Fellow 01-Jan-2003
Scholarship NUS Business School Scholarship 01-Jan-1999

Government Research Classifications

Research Fields, Courses and Discipline Classifications

Socio-Economic Objective Classifications

Publications

Publications produced at the University of Melbourne and reported in the Annual Publications Collection and 'Research Report' since 2001. The Themis Publications module, released in November 2006, allows additional publications from previous institutions and publications from past years to be entered.

Publications in 2007

Journal Articles

  • Preattentive processing of banner advertisements: the role of modality, location and interference
    Year: 2007
    Journal: Electronic Commerce Research and Applications
    Volume: 6
    Issue: 1
    Page numbers: 6 - 18
    Author(s):
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Conference Publications/Papers

  • Content and contextual interference effects in advertising
    Year: 2007
    Event name: EMAC 2007
    Conference Publication: EMAC 2007
    Page numbers: 1 - 7
    Publisher: Reykjavik University(Reykjavik)
    Author(s):
  • When good cheer goes unappreciated: exploring the role of consumer emotional receptivity
    Year: 2007
    Event name: ANZMAC 2007
    Conference Publication: ANZMAC 2007
    Page numbers: 2969 - 2975
    Publisher: ANZMAC(Dunedin)
    Author(s):

Publications in 2006

Journal Articles

  • In-store music and consumer-brand relationships: Rational transformation following experiences of (mis)fit
    Year: 2006
    Journal: Journal of Business Research
    Volume: 59
    Issue: 9
    Page numbers: 982-989
    Author(s):
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  • The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes
    Year: 2006
    Journal: Journal of Advertising
    Volume: 35
    Issue: 2
    Page numbers: 39-53
    Author(s):
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Publications in 2005

Conference Publications/Papers

  • Do Consumed Benefits Depreciate? Exploring Consumer Responses in Consumer-Now-Pay-Later Transactions
    Year: 2005
    Event name: ANZMAC 2005 Conference - Broadening the Boundaries
    Conference Publication: ANZMAC 2005 Conference: Broadening the Boundaries (Conference Proceedings)
    Page numbers: 189-195
    Publisher: ANZMAC - Australian and New Zealand Marketing Academy(Fremantle)
    Author(s):

Publications in 2002

Journal Articles

  • Beyond the bamboo curtain: initial results of a large-scale Asian consumer behavior study


    Year: 2002
    Journal: Asian Journal of Marketing
    Volume: 9
    Issue: 1
    Page numbers: 21-30
    Author(s):
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Publications in 2001

Book Chapters

  • The Effects of Language on Marketing: A Comparison of Chinese and English Idioms Used In Print Ads
    Year: 2001
    Book: Marketing in the New Asia
    Publisher: McGraw Hill Australia(Sydney)
    Authors(s):
    Editors(s):

Journal Articles

  • Spot the difference:Consumer Responses Towards Counterfeits
    Year: 2001
    Journal: Journal of Consumer Marketing
    Volume: 18
    Issue: 3
    Page numbers: 219-235
    Author(s):
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