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  • Attitudes and behaviour
  • Collaborative consumption and sharing
  • Environmental marketing
  • Gifting behaviours, branding, culture and consumption
  • Innovation adoption and performance



Member of

  • Product Development and Management Association (PDMA). Member 2006 -
  • American Marketing Association. Member 1999 -
  • European Marketing Academy. Member 1999 -
  • Australia and New Zealand Marketing Academy. Member 1988 -
  • European Institute for Advanced Studies in Management. Member 1988 -


Selected publications


Investigator on


Education and training

  • PhD, University of Melbourne 2001
  • B.Com(Hon), University of Melbourne 1996

Awards and honors

  • Award for Teaching Innovation and Excellence, Marketing Management Association (USA), 2012
  • Sherwin Williams Distinguished Teacher Award (USA), Society of Marketing Advances, 2011
  • Teaching Excellence Award, Academy of Marketing Science, 2010
  • Edward Brown Award for Teaching Excellence, University of Melbourne, 2009
  • Universitas21 Fellowship, University of Melbourne, 2009
  • Australian Learning and Teaching Council (ALTC) Teaching Excellence Award, Australian Learning and Teaching Council (ALTC), 2009
  • Emerald Publisher´┐Żs Highly Commended Paper Award, Emerald Publishers, 2008
  • Carrick Citation for Teaching Excellence, Carrick Institute, 2008
  • Emerging Marketing Educator of the Year, Australia and New Zealand Academy of Management (ANZAM), 2007
  • Dean's Certificate of Excellent Teaching, University of Melbourne, Faculty of Economics and Commerce, 2005
  • ANZAM Best Paper Award, Australia and New Zealand Academy of Management (ANZAM), 2004
  • Dean's Certificate of Excellent Teaching (2003-2009), University of Melbourne, Faculty of Economics and Commerce, 2003
  • Chancellor's Medal for Excellence in a PhD Thesis, University of Melbourne, 2002
  • Melbourne Abroad Postgraduate Travelling Scholarship, University of Melbourne, 1998
  • Melbourne Research Scholarship, University of Melbourne, 1997



Available for supervision

  • Y