Dr Liliana Bove is an Associate Professor in Marketing at The University of Melbourne, Australia. Her research interests are in the areas of service marketing, customer loyalty, citizenship and donation behaviour. She has published in journals such as: International Journal of Research in Marketing, Journal of Service Research, Social Science & Medicine, Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, Journal of Services Marketing, and Transfusion Medicine Reviews. Since her PhD submission in 2002, Liliana has received ten research related awards for her work including the Mollie Holman Medal for best doctoral dissertation in the Faculty of Business and Economics at Monash University, the Australian and New Zealand Marketing Academy Emerging Researcher Award, and in 2013 the American Marketing Association SERVSIG Best Article Award. Liliana is also recognised for her teaching receiving the Dean's Certificate for Excellent Undergraduate and/or Postgraduate Teaching in most years that she has taught at The University of Melbourne.
Liliana is an Associate Editor of Journal of Services Marketing and is an editorial advisory board member of four international journals ( European Business Review, Journal of Business Research, Managing Service Quality, Service Business and Service Industries Journal). She is also an editorial board member of the leading regional Marketing journal, Australasian Marketing Journal.
Prior to commencing her academic career, Liliana held various scientific, marketing and management roles over a ten year period in the chemical, airline and health industries. In 2009 she took leave from the university and worked for a year at the Australian Red Cross Blood Service as a Major Program Leader for Donor and Community Research.
Liliana has served two terms as an Executive member of the Australian and New Zealand Marketing Academy (ANZMAC) in