Dr Liliana Bove is an Associate Professor in Marketing at The University of Melbourne, Australia. Her research interests are in the areas of service marketing, customer loyalty and citizenship behaviour. She has published in journals such as: International Journal of Research in Marketing, Journal of Service Research, Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, Journal of Services Marketing, and Transfusion Medicine Reviews. Since her PhD submission in 2002, Liliana has received ten research related awards for her work including the Mollie Holman Medal for best doctoral dissertation in the Faculty of Business and Economics at Monash University, and the Australian and New Zealand Marketing Academy Emerging Researcher Award. She is an editorial advisory board member of four international journals and the leading regional Marketing journal, Australasian Marketing Journal. Prior to commencing her academic career, Liliana held various scientific, marketing and management roles over a ten year period in the chemical, airline and health industries. In 2009 she took leave from the university and worked for a year at the Australian Red Cross Blood Service as a Major Program Leader for Donor and Community Research.
Liliana is in her second term as an Executive member of the Australian and New Zealand Marketing Academy (ANZMAC), serving as Vice President and Awards Chair. She has also served as a Co-Director of the Master of Management (Human Resources and Marketing) for the Faculty of Business and Economics and is currently Acting Deputy Head of the Department of Management and Marketing.