A/PROF Liliana BOVE

A/PROF Liliana BOVE

Positions

    Overview

    OverviewText1

    • Dr Liliana Bove is an Associate Professor in Marketing at The University of Melbourne, Australia. Her research interests are in the areas of service marketing, customer loyalty, citizenship and donation behaviour. She has published in journals such as: International Journal of Research in Marketing, Journal of Service Research, Social Science & Medicine, Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, Journal of Services Marketing, and Transfusion Medicine Reviews. Since her PhD submission in 2002, Liliana has received ten research related awards for her work including the Mollie Holman Medal for best doctoral dissertation in the Faculty of Business and Economics at Monash University, the Australian and New Zealand Marketing Academy Emerging Researcher Award, and in 2013 the American Marketing Association SERVSIG Best Article Award. Liliana is also recognised for her teaching receiving the Dean's Certificate for Excellent Undergraduate and/or Postgraduate Teaching in most years that she has taught at The University of Melbourne.

      Liliana is an Associate Editor of Journal of Services Marketing and is an editorial advisory board member of four international journals ( European Business Review, Journal of Business Research, Managing Service Quality, Service Business and Service Industries Journal). She is also an editorial board member of the leading regional Marketing journal, Australasian Marketing Journal.

      Prior to commencing her academic career, Liliana held various scientific, marketing and management roles over a ten year period in the chemical, airline and health industries. In 2009 she took leave from the university and worked for a year at the Australian Red Cross Blood Service as a Major Program Leader for Donor  and Community Research. 

      Liliana has served two terms as an Executive member of the Australian and New Zealand Marketing Academy (ANZMAC) in

         

    Affiliation

    Member of

    • American Association of Blood Banks. Member 2009 -
    • European Marketing Academy. Member 2006 -
    • American Marketing Association (AMA). Member 2004 -
    • American Marketing Association (AMA) Services Marketing Special Interest Group. Member 2004 -
    • Australian and New Zealand Marketing Academy. Member 1999 -

    Publications

    Selected publications

    Research

    Additional Grant Information

    • 2012 Faculty of Business and Economics Research Grant, Liliana Bove and Simon Pervan for "The use of marketing communications to generate empathic concern for socially stigmatized service workers” $19047

      2011 Faculty of Business and Economics Research Grant, Liliana Bove and Tim Bednall for "A Meta-Analytic Review of Predictors of Blood Donation Behaviour" $14,719

      2010 Vice-Chancellor's Engagement Award. Staff Project Grant: Liliana Bove, Danielle Chmielewski-Raimondo, Jill Lei, Anish Nagpal, Ben Neville, and Marcus Phipps for "Shaping Donation Behaviour: Matching Recognition and Benefits with Donor Motives" $9,823

      2010 Project no. S12-0945: Dr Margaret Jekanyika Matanda, Professor Harmen Oppewal, Dr Tim Bednall and Dr Liliana Bove, ‘Enhancing and Retaining Donor Relationships Using Internet-based Communication’, Joint project with Monash University and Australian Red Cross Blood Service as the Industry partner. ARCBS cash contribution total $30,000 and in-kind contribution total $9,100 over one year.

      2009 Project no. LP100100408: Dr Barbara M Masser, Dr Katherine M White, Dr Liliana L Bove, Professor Deborah J Terry “The initiation and maintenance of plasma and platelet donation in Australia: An analysis of the role of donor identity and commitment” Australian Research Council, Linkage Grant, Round 1 2010.
      ARC Funding Total $371,000 over three years
      Partner Organisation (Australian Red Cross Blood Service): Cash Contribution total $229,980 over three years and in-kind support to the value of $275,418 over three years.

      2009 Project no. S12-0946: Dr Phil Harris, Dr Liliana Bove, Dr Anish Nagpal, Dr Elison Lim, Dr Ben Neville and Dr Danielle Chmielewski. “Shaping donation behaviour: matching recognition and benefits with donor motives”, Australian Red Cross Blood Service (Industry partner) Cash contribution total $67,43   

    Awards

    Education and training

    • PhD (Marketing), Monash University 2003
    • BBus (Mkt), Royal Melbourne Institute of Technology 1995
    • BAgSc, La Trobe University 1984

    Awards and honors

    • Best Paper in Services Marketing Track, Australian and New Zealand Marketing Academy, 2012
    • Top 10 Poster, Interrnational Society of Blood Transfusion, 2012
    • Journal of Services Marketing Highly Commended Paper, Emerald Literati Network Awards for Excellence, 2010
    • Dean's Certificate for Excellent Undergraduate Teaching, Faculty of Economics and Commerce, The University of Melbourne, 2010
    • Best Paper in Strategic Marketing Track, Australian and New Zealand Marketing Academy, 2009
    • Dean's Certificate for Excellent Undergraduate and Postgraduate Teaching, Faculty of Economics and Commerce, The University of Melbourne, 2008
    • Outstanding Reviewer for European Business Review, Emerald Literati Network, 2007
    • Emerging Researcher Award, Australian and New Zealand Marketing Academy, 2006
    • Emerald Literati Network Most Downloaded Articles Top 200, Emerald Literati Network Awards for Excellence, 2005
    • Best Paper in the Consumer Behaviour, Business Interaction, Relationships and Networks and Relationship Marketing Tracks, Australian and New Zealand Marketing Academy, 2005
    • Dean's Certificate for Excellent Postgraduate Teaching, Faculty of Economics and Commerce, The University of Melbourne, 2005
    • Dean's Certificate of Excellent Postgraduate Teaching, Faculty of Economics and Commerce, The University of Melbourne, 2004
    • Emerald and Managing Service Quality Award for Best Conference Paper, AMA Servsig Services Research Conference, 2003
    • Winner of the Best Paper of the Year, Australiasian Marketing Journal, 2002
    • Mollie Holman Medal for best Doctoral thesis in Faculty of Business and Economics, Monash University, 2002
    • APA Research Scholarship 1997-1999, Australian Post Graduate Award - Research Scholarship, 1997
    • Monash University Faculty of Business and Economics - Research Scholarship, Monash University, 1996
    • David Myers Medal (for outstanding honours graduate in the school), La Trobe University, 1985
    • Highest Academic Achievement in final year of Degree course, Australian Institute of Agricultural Science, 1984
    • Shell Prize for meritorious performance in animal sciences, La Trobe University, 1984

    Linkages

    Supervision

    Available for supervision

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