DR BRENT COKER

DR BRENT COKER

Positions

  • Brand Management
  • Consumer Psychology
  • Consumer decision making
  • Digital Marketing
  • Human computer interaction
  • Internet Retail
  • Internet marketing strategy
  • Measuring the online consumer experience
  • Social Media

Overview

OverviewText1

  • Dr Brent Coker teaches internet marketing and social media to undergraduates, postgraduates, and executives. His research focuses on explaining and predicting consumer behaviour on the internet, and identifying critical success factors contributing to the success of internet business. Brent also runs the annual internet start-up competition, and was awarded in 2012 the Best Entrepreneurial Educator of the Year award in 2012 by the Australian Business and Higher Education Round Table, presented by the Federal Minister of Innovation.   

Affiliation

Member of

  • North American Association of Consumer Research. oo 2008 - 2016

Publications

Selected publications

Research

Additional Grant Information

  • ~ FBE Research Grant, (with Anish Nagpal) $17,984, 2014 ~ Institute for a Broadband-Enabled Society seed funding: $49,931, 2012 ~ Teaching Initiative Grant, $15,000, 2010 ~ Faculty of Business and Economics Research Grant, $15,500, 2010 ~ University of Melbourne Learning and Teaching Initiatives Grant, $30,000, 2010 ~ Melbourne Early Career Researcher Grant $22,000, 2009 ~ Melbourne Early Career Researcher Grant (with Anish Nagpal) $12,793, 2008    

Awards

Education and training

  • PhD, Victoria University of Wellington 2007
  • BCA (HONS) Ist Class, Victoria University of Wellington 2003
  • BCA, Victoria University of Wellington 2002

Awards and honors

  • Best conference paper award, 10th CONTECSI 2013, Sao Paulo, Brazil, 2013
  • Best Entrepreneurial Educator of the Year, Australian Business/Higher Education Round Table, 2012
  • Victoria University Wellington, 2006
  • ACIS Conference Best Paper Award, 2004

Linkages

Supervision

Available for supervision

  • Y

Supervision Statement

  • I am currently seeking prospective PhD students who have an interest in Consumer Psychology (quantitative, experimental methodology).